# bonuz Brand Guidelines

Version 1.1 · 2026

## Name & positioning

- Name: bonuz (always lowercase, never BONUZ, never Bonuz)
- Tagline: The Human Layer
- Positioning: a modular infrastructure layer that transforms identity, intention, and engagement into measurable outcomes for people, communities, brands, and ecosystems.

## Colors

| Token          | Hex       | Role                               |
| -------------- | --------- | ---------------------------------- |
| True Black     | `#000000` | Primary background                 |
| Charcoal       | `#0A0A0F` | Secondary background, panels       |
| Neon Orange    | `#FFA34E` | Actions, key metrics, growth       |
| Neon Pink      | `#CE09FF` | Social, community, connections     |
| Text White     | `#FFFFFF` | Headlines                          |
| Light Gray     | `#DADADA` | Subtitles                          |
| Soft Gray      | `#BFC0C2` | Body copy                          |
| Dim Gray       | `#9A9A9A` | Footnotes                          |

Brand gradient: `linear-gradient(135deg, #FFA34E 0%, #CE09FF 100%)`. Use on halos and highlights only.

## Typography

Two typefaces across all products and platforms.

- Manrope: headings and display. Weights 400, 500, 600, 700.
- Urbanist: body and UI. Weights 400, 500, 600, 700.

### Type scale

- H1 Display heading
- H2 Section heading
- H3 Subsection heading
- Body for paragraphs and descriptions
- Small for captions, labels, and helper text

Never combine orange and pink on the same line of text.

## Visual theme

- Backgrounds: deep black to charcoal with a faint starfield or soft cosmic swirl to suggest depth.
- Accents: neon orange and neon pink as glowing lines, highlights, halos, and buttons.
- Icons: minimal, geometric outlines with a slight holographic glow.
- Charts: neon lines, translucent fills, ultra-faint grid lines.
- Imagery: abstract, data-and-connection themes. Diverse users interacting with glowing bonuz elements.
- Motion: micro-animations only (soft pulse, glow, slow orbit). Never rapid or distracting.

## Tone of voice

- Warm: like a friend that actually gets it.
- Confident: we know what we're building, and we say so.
- Playful: gamified, cosmic, a little mischievous, never cringe.
- Plain: short sentences, real words, no startup jargon.

### Say it like this

"Your community, rewarded. Every single day."

### Avoid

"Leveraging blockchain-enabled engagement primitives for Web3-native loyalty orchestration."

## Logo rules

- Wordmark is always lowercase bonuz
- Primary treatment: white wordmark on a dark background
- Light-document treatment: charcoal `#0A0A0F` wordmark on a white or light background
- Neon treatment: white wordmark on a neon background, used sparingly for high-energy moments

### Clear space and minimum size

- Clear space: 1x on all four sides, where 1x equals half the wordmark cap-height
- Minimum on screen: 96 px wide
- Minimum in print: 25 mm wide

### Do

- Use the official SVG or high-resolution PNG wordmark
- Place the wordmark on black, charcoal or the brand neons
- Leave at least 1x of clear space on every side
- Keep bonuz lowercase everywhere
- Highlight important words in Neon Orange

### Don't

- Recolour, outline, or add drop shadows to the wordmark
- Stretch, skew, rotate, or condense the letters
- Re-type the wordmark in a different font
- Write BONUZ, Bonuz, or BonuZ (lowercase only)
- Combine orange and pink on the same line of text