Brand Guidelines
bonuz Branding
Everything you need to represent bonuz correctly. Logos, colors, typography, and usage guidelines.
Logo
The bonuz wordmark is the primary brand element. Always use the official SVG files. The logo should always appear in white on dark backgrounds or black on light backgrounds.
White on dark (primary)
Dark on light
Brand Colors
Our palette is built for dark-first digital experiences. bonuz Black is the primary background. Orange and Purple are accent colors used for highlights and interactive elements.
bonuz Black
bonuz White
bonuz Orange
bonuz Purple
Typography
bonuz uses Space Grotesk for headings and display text. Body text uses the system sans-serif stack for optimal readability and performance.
Headings
Space Grotesk
Weights: Bold (700), Extra Bold (800), Black (900)
Body
System Sans-Serif
Weights: Regular (400), Medium (500), Semibold (600)
Usage Guidelines
Follow these rules to keep the bonuz brand consistent across all media and platforms.
Do
- Use the official logo files provided
- Keep "bonuz" lowercase in all contexts
- Maintain clear space around the logo
- Use on dark or light backgrounds with proper contrast
Don’t
- Alter, rotate, or distort the logo
- Change the logo colors outside approved palette
- Place the logo on busy or low-contrast backgrounds
- Add effects like shadows, outlines, or gradients to the logo
Name & Spelling
Correct
bonuz
Always lowercase, even at the start of a sentence.
Incorrect
Bonuz / BONUZ / BonuZ