What bonuz can do today for brands, venues, properties, and the partners who recommend them.
Edition One, May 2026
This guide is for the brands, venues, and operators who want their customers to keep what they earn — and who want simpler tools to make it happen. It is for everyone who runs something real.
— bonuz
2
A letter from the founder
Most brands today rent their customers from someone else's database. Email lists they don't own. Loyalty cards trapped on plastic. Memberships that walk out the door when staff turns over. We built bonuz so every brand can hand their customer a real digital pass: one the customer owns, one that travels with them, one that updates automatically.
bonuz is a wallet at its core. It's the wallet built to put the customer relationship back where it belongs: with the brand.
Customers don't need to understand any of this. They just need to scan, tap, and they're in. Operators get the outcome. Customers get the experience. Both get to keep what they earn.
Mende, founder
3
Contents
01Cover
02Foreword
03Founder letter
04Contents
05Why now? Why the Human Layer.
06Five things every brand keeps trying to fix
07What the Human Layer means
centerfold08Capability × Industry matrix
divider10Hospitality & Property
11F&B & Restaurants
12Events & Entertainment
13Retail & Boutique
14Nightlife & Clubs
15Hospitality & Hotels
16Real Estate
17Private Members' Clubs
divider18Lifestyle, Care & Learning
19Wellness & Spa
20Sports & Padel
21Family & Kids
22Salons & Beauty
23Healthcare & Clinics
24Conferences
25Education & Academies
divider26Digital Upgrade
27Corporate & Employee
28Credentials & Proof
29Creator & Talent
30Digital Brands
31Web3 Digital Brands
32Why bonuz beats the alternatives
34Live today
36What's coming
37Trust + Go Deeper
38A Dubai story
39Get started
40Back cover
4
Why now? Why the Human Layer.
Every decade has its layer. The 1990s gave us the internet of pages. The 2000s gave us the internet of apps. The 2010s gave us the internet of platforms: companies that grew by owning the relationship between a brand and its customer.
The next decade is going to be different, because the relationship is moving back to where it belongs: with the brand and the customer. Not with the platform that sat in the middle.
bonuz calls this the Human Layer. It is the layer that makes a customer's loyalty, membership, and identity portable, survivable across software changes, staff turnover, and the next platform that wants to own the middle. It's the layer where what a customer earns travels with them, and where what a brand builds with that customer is recognized everywhere.
This catalog is for the operators who want to start building on that layer today. The technology is invisible. The outcomes are not.
5
Five things operators told us
The work most software ignores.
📉
Customers drift to whichever venue is loudest this month.
bonuz fixA membership in their phone reminds them why they came back the first time.
🎫
Paper punch cards get lost or forgotten.
bonuz fixDigital punch cards that auto-redeem on the 6th visit. No plastic, never lost.
📧
Email lists you don't own die when the platform changes.
bonuz fixCustomer relationships that stay yours, whatever tools you switch to.
📣
Campaigns need a marketing team you don't have.
bonuz fixSet the rules, hit go. “Visit 5 times, get a free dessert” in 30 seconds.
👤
Your best regulars walk in unrecognized.
bonuz fixTheir member card tells your team who they are and what they've earned.
6
What the Human Layer means
Four pieces. One pass.
The Human Layer is what turns a scan into a relationship — and a relationship into something both sides keep.
01
Identity
Who the customer is, owned by them.
02
Pass
What they hold — membership, ticket, perk.
03
Action
What they do — visit, buy, refer, attend.
04
Outcome
What they earn — recognition, rewards, status.
Customer journey
From the customer's side.
01
Open
A scan, a tap, a link.
02
Tap
No download, no signup wall.
03
Use
The pass works the way they expect.
04
Earn
Visits, purchases, attendance count.
05
Recognized
Staff see who they are next time.
Operator workflow
From the operator's side.
01
Set rules
Pick the program. Type the perk.
02
Launch
Share a link or a QR code.
03
See activity
Live feed of who used what, where.
04
Adjust
Tune rewards from the dashboard.
05
Grow
Repeat what works. Drop what doesn't.
7
Every capability, every industry, in one page
Find your column, see your kit. Each ● is shipping today.
Hospitality & Property
Lifestyle, Care & Learning
Digital Upgrade
F&B & Restaurants
Events & Entertainment
Retail & Boutique
Nightlife & Clubs
Hospitality & Hotels
Real Estate
Private Members' Clubs
Wellness & Spa
Sports & Padel
Family & Kids
Salons & Beauty
Healthcare & Clinics
Conferences
Education & Academies
Corporate & Employee
Credentials & Proof
Creator & Talent
Digital Brands
Web3 Digital Brands
Member Pass
●TIERED MEMBERSHIP
●SEASON PASS
●MEMBER CARD
●VIP TIERS
●GUEST LOYALTY
●BUYER TIER
●MEMBER PASS
●CLASS PACK
●MEMBER CARD
●FAMILY PASS
●MEMBER CARD
●LOYALTY CARD
●ATTENDEE PASS
●STUDENT PASS
●EMPLOYEE PASS
—
●FAN TIER
●MEMBER TIER
●COMMUNITY PASS
Loyalty Points
●VISIT POINTS
●ATTENDANCE POINTS
●SPEND POINTS
●ATTENDANCE TIERS
●STAY NIGHTS
◐
●RECOGNITION POINTS
●CLASS POINTS
●MATCH PLAYED
●FAMILY POINTS
●PUNCH CARD
◐
●SESSION POINTS
●ATTENDANCE POINTS
●TENURE POINTS
◐
●ENGAGEMENT TIER
●SPEND TIER
●ENGAGEMENT TIER
Vouchers
●FREE DESSERT
●SEAT UPGRADE
●DISCOUNT DROP
●FREE ENTRY
●LATE CHECKOUT
—
●GUEST VOUCHER
●FREE CLASS
●COURT VOUCHER
●KIDS-EAT-FREE
●BUY 6 GET 1
●CHECKUP VOUCHER
●WORKSHOP PASS
●CLASS VOUCHER
●PERK VOUCHER
●RENEWAL VOUCHER
●PERK DROP
●DISCOUNT CODE
●PERK DROP
Tickets
—
●SCAN AT DOOR
—
●SCAN AT DOOR
—
—
◐
—
●MATCH ACCESS
●EVENT ACCESS
—
—
●CONFERENCE BADGE
●GRADUATION TICKET
●COMPANY EVENT
—
—
—
—
Quests & Campaigns
●VISIT STREAKS
●ATTENDANCE QUESTS
●SPEND QUESTS
●BRING FRIENDS
●STAY QUESTS
●REFERRAL QUESTS
●ENGAGEMENT QUESTS
●ATTENDANCE STREAKS
●MATCH STREAKS
●FAMILY QUESTS
●REVIEW QUESTS
●CHECKUP QUESTS
●SESSION QUESTS
●LEARNING QUESTS
●MILESTONE QUESTS
●COURSE QUESTS
●ENGAGEMENT QUESTS
●SPEND QUESTS
●ENGAGEMENT QUESTS
Identity
●VERIFIED SOCIALS
●VERIFIED ATTENDEES
●VERIFIED BUYERS
●VERIFIED GUESTS
●VERIFIED GUESTS
●VERIFIED BUYERS
●VERIFIED MEMBERS
●VERIFIED MEMBERS
●VERIFIED PLAYERS
●FAMILY LINKAGE
●VERIFIED CLIENTS
●VERIFIED PATIENTS
●VERIFIED ATTENDEES
●VERIFIED STUDENTS
●VERIFIED EMPLOYEES
●VERIFIED HOLDERS
●VERIFIED FANS
●VERIFIED MEMBERS
●VERIFIED COMMUNITY
Visibility
●IN EVENTS FEED
●IN EVENTS FEED
●IN DROPS FEED
●IN NIGHTLIFE FEED
●FOR TRAVELERS
◐
◐
●WELLNESS FEED
●SPORTS FEED
●FAMILY FEED
●BEAUTY FEED
◐
●PRO FEED
●LEARNING FEED
—
●PUBLIC INDEX
●CREATOR FEED
●DIGITAL FEED
●COMMUNITY FEED
Operator Dashboard
●MEMBER ANALYTICS
●ATTENDANCE ANALYTICS
●SPEND ANALYTICS
●GUEST LIST VIEW
●LOYALTY VIEW
●BUYER PIPELINE
●MEMBER VIEW
●ATTENDANCE VIEW
●LEAGUE VIEW
●FAMILY VIEW
●CLIENT VIEW
●LOYALTY VIEW
●SCAN ANALYTICS
●ENROLMENT VIEW
●EMPLOYEE VIEW
●ISSUANCE VIEW
●FAN VIEW
●MEMBER VIEW
●COMMUNITY VIEW
Cross-network Reach
●NETWORK POINTS
●NETWORK POINTS
●NETWORK POINTS
●CROSS-CLUB STATUS
●CROSS-HOTEL STATUS
●CROSS-TOWER PASSES
●CROSS-CHAPTER
●CROSS-STUDIO
●CROSS-COURT
●CROSS-VENUE
●CROSS-STYLIST
●FAMILY NETWORK
●EDITIONS LINKED
●CROSS-ACADEMY
●PARTNER-COMPANY
●CROSS-ISSUER
●CROSS-CREATOR
●CROSS-BRAND
●CROSS-COMMUNITY
● core, available today◐ supported, light setup— not applicable / advanced setup
Member Pass × Credentials & Proof — issuer side, not pass
Loyalty Points × Real Estate — multi-property setup
Side-by-side against the four categories operators usually weigh against us. Cost and per-redemption rows are sourced to vendor pricing pages (accessed 2026-05-11); setup-time still varies too widely to commit to a verified number.
Axis
bonuz
Loyalty SaaS
CRM / Email
Membership platforms
Ticketing
Cost / month
$0 per user
From $79/mo (Smile.io ≤1k orders)
From $13/mo (Mailchimp ≤500)
From $39/mo + 5% per sale
No monthly; fee per ticket sold
Customer ownership
Customer owns the pass
Vendor owns the DB
Vendor hosts the list
Vendor hosts subscribers
Platform owns attendee data
Cross-business reach
Yes, points travel
No
No
No
No
Identity verification built in
Yes
No (extra cost)
No
No
Partial
Per-redemption fees
None
None within order tier
n/a
1–5% per sale
3.7% + $1.79/ticket + 2.9% PP (US)
Loyalty SaaS
Smile.io Standard runs $79/mo for up to 1,000 orders, with $20 per +100 over. Yotpo Pro starts at $199/mo for ≤500 orders. Both bill the volume, not the result. bonuz: the operator pays nothing per active member.
Klaviyo is free at ≤250 profiles and steps to roughly $30–$45/mo by 1,000. Mailchimp Essentials is $13/mo at 500 contacts. Both bill on list size, not on revenue earned. bonuz has no per-contact fee.
Table-QR pay/order products like Qlub layer per-transaction fees on top of POS. The tipping rail is half the reason operators adopt them: Qlub reports up to 3× more tips left vs. cash. bonuz folds membership, points, and tipping into one pass.
Future directions we're building. Not today's product — that's the previous 35 pages.
01
The world becomes the interface
Augmented reality is bonuz's most exciting frontier for brands. Quests in the streets. Memberships activated by where you are. Tests already running across cities. The technology becomes invisible; the experience becomes physical.
02
AI that works for your brand
An MCP server for brands is being built. Easier setup, more interoperability, instant integrations with the AI tools your team already uses. The brain layer of bonuz, getting smarter.
03
Same login, every screen, every device
One bonuz identity across every app, every web page, every venue, every device. Hard to lose. Travels with the customer. Already in production across our consumer products and our SDK partners.
04
A bigger ambition
We built bonuz so people, brands, and communities can keep what they earn, together. The longer ambition is to use this to lift local economies, to make it materially easier for any city, any market, any corridor to grow.
These are future directions. They are not today's product. Today's product is the previous 35 pages.
36
Trust, and where to look next
Audited, backed, covered.
The third-party paper trail behind bonuz. Every logo is a real relationship; every link goes deeper than this catalog can.
Audits & security
Hacken (10/10)
CertiK
Cure53
Kudelski Security
SOC 2 Type II
Investors & ecosystem
Google Cloud
NEAR
DMCC Crypto
Cypher Capital
Crypto Oasis
In the press
Cointelegraph
NewsBTC
The Paypers
Arabian Business
Inventiva
37
A Dubai story
Why bonuz was built here, and built for here.
Matthias Mende has lived in Dubai for 19 years. bonuz wasn't built abstractly. It was built by someone who watched the city become what it is, and bet it would keep going.
Dubai's brand-economy is one of the densest in the world: hundreds of restaurants per square kilometer, every imaginable tier of hospitality, retail concepts that rotate monthly, professional events year-round, communities that span 200 nationalities. And almost every operator in that economy faces the same handful of problems: losing customers to the next venue, paper punch cards, email lists they don't own, no easy way to recognize a loyal regular when they walk in.
bonuz was built to fix those problems for those operators, in their language, on their phones. The choice to build it as a wallet isn't an aesthetic. It's the only structure that lets a customer's loyalty survive a venue closing, a staff change, a database migration, or a ten-year gap. It's how customers keep what they earn.
The choice to build it in Dubai isn't an accident. The free zone where bonuz Technology DMCC is incorporated, the DMCC itself, is also our first ambassador for this catalog. That partnership isn't promotion. It's neighborhood. The city helped build the company; the company is built to help the city's brand-economy grow.
The ambition behind all of this is simple: more prosperity for the people who run real businesses, and more delight for the customers who walk through their doors.
