for Business

The Future
Upgrade Guide

What bonuz can do today for brands, venues, properties, and the partners who recommend them.

Edition One, July 2026

This guide is for the brands, venues, and operators who want their customers to keep what they earn, and who want simpler tools to make it happen. It is for everyone who runs something real.

bonuz

A letter from the founder

Most brands today rent their customers from someone else's database. Email lists they don't own. Loyalty cards trapped on plastic. Memberships that walk out the door when staff turns over. We built bonuz so every brand can hand their customer a real digital pass: one the customer owns, one that travels with them, one that updates automatically.

bonuz is a wallet at its core. It's the wallet built to put the customer relationship back where it belongs: with the brand.

Customers don't need to understand any of this. They just need to scan, tap, and they're in. Operators get the outcome. Customers get the experience. Both get to keep what they earn.

Mende, founder

01Cover
02Foreword
03Founder letter
04Contents
05Why now? Why the Human Layer.
06Five things every brand keeps trying to fix
07What the Human Layer means
centerfold08Capability × Industry matrix
divider09Hospitality & Property
10F&B & Restaurants
11Events & Entertainment
12Retail & Boutique
13Nightlife & Clubs
14Hospitality & Hotels
15Real Estate
16Private Members' Clubs
divider17Lifestyle, Care & Learning
18Wellness & Spa
19Sports & Padel
20Family & Kids
21Salons & Beauty
22Healthcare & Clinics
23Conferences
24Education & Academies
divider25Digital Upgrade
26Corporate & Employee
27Credentials & Proof
28Creator & Talent
29Digital Brands
30Web3 Digital Brands
31Why bonuz beats the alternatives
33Live today
35What's coming
36Trust + Go Deeper
37A Dubai story
38Get started
39Back cover

Why now? Why the Human Layer.

Every decade has its layer. The 1990s gave us the internet of pages. The 2000s gave us the internet of apps. The 2010s gave us the internet of platforms: companies that grew by owning the relationship between a brand and its customer.

The next decade is going to be different, because the relationship is moving back to where it belongs: with the brand and the customer. Not with the platform that sat in the middle.

bonuz calls this the Human Layer. It is the layer that makes a customer's loyalty, membership, and identity portable, survivable across software changes, staff turnover, and the next platform that wants to own the middle. It's the layer where what a customer earns travels with them, and where what a brand builds with that customer is recognized everywhere.

This catalog is for the operators who want to start building on that layer today. The technology is invisible. The outcomes are not.

Five things operators told us

The work most software ignores.

Customers drift to whichever venue is loudest this month.

bonuz fixA membership in their phone reminds them why they came back the first time.

Paper punch cards get lost or forgotten.

bonuz fixDigital punch cards that auto-redeem on the 6th visit. No plastic, never lost.

Email lists you don't own die when the platform changes.

bonuz fixCustomer relationships that stay yours, whatever tools you switch to.

Campaigns need a marketing team you don't have.

bonuz fixSet the rules, hit go. “Visit 5 times, get a free dessert” in 30 seconds.

Your best regulars walk in unrecognized.

bonuz fixTheir member card tells your team who they are and what they've earned.

One dashboard. All five, handled.

Loyalty, vouchers, quests, and memberships, set up from a single screen.

app.bonuz.market →

What the Human Layer means

Four pieces.
One pass.

The Human Layer is what turns a scan into a relationship, and a relationship into something both sides keep.

01
Identity
Who the customer is, owned by them.
02
Pass
What they hold: membership, ticket, perk.
03
Action
What they do: visit, buy, refer, attend.
04
Outcome
What they earn: recognition, rewards, status.

Customer journey

From the customer's side.

01
Open
A scan, a tap, a link.
02
Tap
No download, no signup wall.
03
Use
The pass works the way they expect.
04
Earn
Visits, purchases, attendance count.
05
Recognized
Staff see who they are next time.

Operator workflow

From the operator's side.

01
Set rules
Pick the program. Type the perk.
02
Launch
Share a link or a QR code.
03
See activity
Live feed of who used what, where.
04
Adjust
Tune rewards from the dashboard.
05
Grow
Repeat what works. Drop what doesn't.

Every capability, every industry, in one page

Find your row, see your kit. Each ● is shipping today.

	Member Pass	Loyalty Points	Vouchers	Tickets	Quests & Campaigns	Identity	Visibility	Operator Dashboard	Cross-network Reach
Hospitality & Property
F&B & Restaurants	●	●	●	—	●	●	●	●	●
Events & Entertainment	●	●	●	●	●	●	●	●	●
Retail & Boutique	●	●	●	—	●	●	●	●	●
Nightlife & Clubs	●	●	●	●	●	●	●	●	●
Hospitality & Hotels	●	●	●	—	●	●	●	●	●
Real Estate	●	◐	—	—	●	●	◐	●	●
Private Members' Clubs	●	●	●	◐	●	●	◐	●	●
Lifestyle, Care & Learning
Wellness & Spa	●	●	●	—	●	●	●	●	●
Sports & Padel	●	●	●	●	●	●	●	●	●
Family & Kids	●	●	●	●	●	●	●	●	●
Salons & Beauty	●	●	●	—	●	●	●	●	●
Healthcare & Clinics	●	◐	●	—	●	●	◐	●	●
Conferences	●	●	●	●	●	●	●	●	●
Education & Academies	●	●	●	●	●	●	●	●	●
Digital Upgrade
Corporate & Employee	●	●	●	●	●	●	—	●	●
Credentials & Proof	—	◐	●	—	●	●	●	●	●
Creator & Talent	●	●	●	—	●	●	●	●	●
Digital Brands	●	●	●	—	●	●	●	●	●
Web3 Digital Brands	●	●	●	—	●	●	●	●	●

● core, available today◐ supported, light setup— not applicable / advanced setup

A few capabilities need a light setup in specific industries (shown as ◐). Your onboarding flow at app.bonuz.market walks you through those, step by step.

Section One

Hospitality & Property

Where members walk in, stay over, and come back.

What this section covers

01F&B & Restaurants
02Events & Entertainment
03Retail & Boutique
04Nightlife & Clubs
05Hospitality & Hotels
06Real Estate
07Private Members' Clubs

F&B & Restaurants

Cafés, restaurants, ghost kitchens, food trucks.

Replace paper punch cards with a member card that lives in their phone.

Loyalty Visit tiers that auto-upgrade.
Rewards Points that work here and across the bonuz network. Tipping built in.
Campaigns “Visit 5 times, get a free dessert.”
Visibility Featured for hungry locals nearby.

→ Start onboarding at app.bonuz.market

Events & Entertainment

Cinemas, arcades, event spaces, festivals.

Tamper-resistant tickets, post-event perks, returning-guest tiers.

bonuz app mockup for Events & Entertainment

Loyalty Returning-guest tiers earn discounts.
Rewards Post-event perks delivered automatically.
Campaigns “Come to 3 shows, get the next free.”
Visibility Featured for event-goers in-market.

→ Start onboarding at app.bonuz.market

Retail & Boutique

Stores, drops, fashion brands.

Member cards, early drop access, referrals that convert.

Loyalty Spend tiers and birthday perks.
Rewards Members get drop access first.
Campaigns “Refer a friend, both get 15%.”
Visibility Featured in bonuz Events drops.

→ Start onboarding at app.bonuz.market

Nightlife & Clubs

Clubs, bars, late-night venues.

Guest list, VIP tiers, promoter tracking with attribution.

Loyalty VIP tiers based on attendance.
Rewards Member-only bottle service. Cash-free tips to the team.
Campaigns “Bring 3 friends, table on us.”
Visibility Discovered by night-out crowd.

→ Start onboarding at app.bonuz.market

Hospitality & Hotels

Hotels, resorts, serviced apartments, B&Bs.

Guest loyalty, returning-stay perks, concierge cross-referrals.

bonuz app mockup for Hospitality & Hotels

Loyalty Returning-guest tier upgrades.
Rewards Stay perks: late checkout, room upgrades, cash-free guest tipping.
Campaigns “Book 3 stays, the 4th is free.”
Visibility Featured for travelers in-market.

→ Start onboarding at app.bonuz.market

Real Estate

Developers, agencies, brokerages, towers.

Buyer tiers, off-plan priority, resident access passes for every tower.

Loyalty Buyer tier escalation across projects.
Rewards Off-plan priority and broker incentives.
Campaigns “Refer a buyer, both earn.”
Visibility Featured for relocating professionals.

→ Start onboarding at app.bonuz.market

Private Members' Clubs

Invite-only memberships and sister-chapter networks.

Nomination lineage, cross-chapter recognition, the club’s experience on a member card.

bonuz app mockup for Private Members' Clubs

Loyalty Membership tiers and nomination tree.
Rewards Cross-chapter visit recognition.
Campaigns “Sponsor a new member, earn a perk.”
Visibility Members find sister clubs worldwide.

→ Start onboarding at app.bonuz.market

Section Two

Lifestyle, Care & Learning

Where habits, families, and skills are looked after.

What this section covers

01Wellness & Spa
02Sports & Padel
03Family & Kids
04Salons & Beauty
05Healthcare & Clinics
06Conferences
07Education & Academies

Wellness & Spa

Gyms, studios, spas, retreats.

Membership cards, class packs, attendance-based perks.

Loyalty Class packs auto-tier on attendance.
Rewards Attendance streaks unlock perks.
Campaigns “Attend 10 classes, get a free massage.”
Visibility Discovered by wellness seekers in-market.

→ Start onboarding at app.bonuz.market

Sports & Padel

Padel courts, tennis clubs, sports academies.

Member cards, match history, league standings, verified coaches.

Loyalty Tiers driven by matches played.
Rewards League winners earn perks.
Campaigns “Book 5 sessions, the 6th is on us.”
Visibility Discovered by players and parents.

→ Start onboarding at app.bonuz.market

Family & Kids

Indoor play, family attractions, kids venues.

Sibling discounts, birthday-party bundles, zero child data stored.

Loyalty Family-tier cards, sibling-aware.
Rewards Birthday-party perks built in.
Campaigns “Bring the cousins, all eat free.”
Visibility Featured for parents in-market.

→ Start onboarding at app.bonuz.market

Salons & Beauty

Hairdressers, barbers, nail & beauty studios.

Buy-6-get-1 punch cards, review quests, the stylist-client bond stays yours.

Loyalty Punch-card auto-redeem on the 7th.
Rewards Review quests earn discounts. Cash-free tipping to stylists.
Campaigns “Bring a friend, both get 20% off.”
Visibility Featured for in-area beauty seekers.

→ Start onboarding at app.bonuz.market

Healthcare & Clinics

Clinics, pharmacies, dental practices, insurance.

Loyalty and family linkage. Zero clinical data ever leaves your system.

bonuz app mockup for Healthcare & Clinics

Loyalty Visit-based loyalty. No clinical data shared.
Rewards Family linkage for shared discounts.
Campaigns “Refer family, share a perk.”
Visibility Limited. Data privacy first.

→ Start onboarding at app.bonuz.market

Conferences

Professional events, summits, expos.

Tamper-resistant tickets, verified booth passports, CPD credits.

Loyalty Returning-attendee tiers across editions.
Rewards CPD-credit auto-issuance.
Campaigns “Attend 3 sessions, earn a badge.”
Visibility Featured for professional audiences.

→ Start onboarding at app.bonuz.market

Education & Academies

Schools, language academies, kids classes, holiday camps.

Course certificates, attendance cards, parent referrals.

bonuz app mockup for Education & Academies

Loyalty Course-completion tier badges.
Rewards Attendance cards earn camp perks.
Campaigns “Refer a parent, sibling discount.”
Visibility Featured for parents and learners.

→ Start onboarding at app.bonuz.market

Section Three

Digital Upgrade

Where reputation, credentials, and creators travel.

What this section covers

01Corporate & Employee
02Credentials & Proof
03Creator & Talent
04Digital Brands
05Web3 Digital Brands

Corporate & Employee

Companies that want to recognize their teams and clients.

Employee perks, internal events, partner-company benefits.

bonuz app mockup for Corporate & Employee

Loyalty Tenure-tier employee passes.
Rewards Partner-company perks bundle.
Campaigns “Hit a milestone, unlock a perk.”
Visibility Internal directory and partner network.

→ Start onboarding at app.bonuz.market

Credentials & Proof

Issuers of certificates, badges, verifiable credentials.

Tamper-evident certificates that travel with the holder.

bonuz app mockup for Credentials & Proof

Loyalty Issuer reputation grows with verified holders.
Rewards Holders unlock perks across the bonuz network.
Campaigns “Complete the program, earn the badge.”
Visibility Public verifiable credential index.

→ Start onboarding at app.bonuz.market

Creator & Talent

Creators, talent platforms, agencies.

Verified handles, fan tiers, revenue-share-ready membership.

Loyalty Fan tiers based on engagement.
Rewards Tier-gated content and perks.
Campaigns “Top 100 fans get backstage access.”
Visibility Featured across creator feeds.

→ Start onboarding at app.bonuz.market

Digital Brands

Online brands, e-commerce, communities.

Membership for the digital-only brand, without the platform lock-in.

Loyalty Spend / engagement tiers.
Rewards Cross-brand reciprocity.
Campaigns “Spend $100, unlock the next tier.”
Visibility Featured in the bonuz network.

→ Start onboarding at app.bonuz.market

Web3 Digital Brands

Web3 brands, fan communities, digital-native projects.

Membership for Web3 brands that need retention beyond the drop.

bonuz app mockup for Web3 Digital Brands

Loyalty Holder + engagement tiers.
Rewards Cross-community perks.
Campaigns “Hit the streak, unlock a perk.”
Visibility Featured across Web3 community feeds.

→ Start onboarding at app.bonuz.market

How bonuz compares

A simpler tool, in plain numbers.

Side-by-side against the four categories operators usually weigh against us. Cost and per-redemption rows are sourced to vendor pricing pages (accessed 2026-05-11); setup-time still varies too widely to commit to a verified number.

Axis	bonuz	Loyalty SaaS	CRM / Email	Membership platforms	Ticketing
Cost / month	$0 per user	From $79/mo (Smile.io ≤1k orders)	From $13/mo (Mailchimp ≤500)	From $39/mo + 5% per sale	No monthly; fee per ticket sold
Customer ownership	Customer owns the pass	Vendor owns the DB	Vendor hosts the list	Vendor hosts subscribers	Platform owns attendee data
Cross-business reach	Yes, points travel	✕	✕	✕	✕
Identity verification built in	✓	No (extra cost)	✕	✕	◐ Partial
Per-redemption fees	None	None within order tier	–	1–5% per sale	3.7% + $1.79/ticket + 2.9% PP (US)

Loyalty SaaS

Smile.io Standard runs $79/mo for up to 1,000 orders, with $20 per +100 over. Yotpo Pro starts at $199/mo for ≤500 orders. Both bill the volume, not the result. bonuz: the operator pays nothing per active member.

smile.io/pricing · yotpo.com/pricing (accessed 2026-05-11)

CRM & email

Klaviyo is free at ≤250 profiles and steps to roughly $30–$45/mo by 1,000. Mailchimp Essentials is $13/mo at 500 contacts. Both bill on list size, not on revenue earned. bonuz has no per-contact fee.

klaviyo.com/pricing · mailchimp.com/pricing/marketing (accessed 2026-05-11)

UAE table-QR

Table-QR pay/order products like Qlub layer per-transaction fees on top of POS. The tipping rail is half the reason operators adopt them: Qlub reports up to 3× more tips left vs. cash. bonuz folds membership, points, and tipping into one pass.

qlub.io · Caterer Middle East profile · ExploreTech.io product page (accessed 2026-05-11)

For your customer

You own the pass. It's yours forever.
Points work at one venue and at the next.
Same login everywhere; nothing to remember.
Recognized as a regular, not as an email address.
Birthday and milestone perks find you, not the other way around.

For your business

No per-customer fees. Ever.
Customer relationship survives any platform change.
Set rules once, run forever. No marketing team required.
Real-time member analytics; no quarterly reports needed.
Reach the next customer through the bonuz network, not by paying ads.

Proof

Real, in production, today.

Every link below is something you can open right now. Built by us, running on the bonuz stack, used by real people.

bonuz: Lifestyle Wallet
The consumer app: passes, rewards, memberships, and identity in one place.
www.bonuz.xyz
bonuz Events
Event discovery, check-ins, quests across the network.
app.bonuz.xyz
bonuz ID
Identity, biolinks, verified social handles.
bonuz.id
Brand / Partner Dashboard
Where operators set up campaigns, passes, quests, analytics.
app.bonuz.market

SDK partners

Built on bonuz, by other teams.

Each entry below ships with a short, honest description of how much of bonuz it actually uses. No overclaiming.

Habibi Pass
Membership product running on bonuz: pass auto-issued, quests + vouchers active, customer wallet hidden behind a friendly UI.
habibipass.bonuz.xyz
Build on bonuz
Your product here. One SDK for login, identity, loyalty, memberships and quests, with the wallet hidden behind your own UI.
bonuz.tech

What's coming next

Future directions we're building. Not today's product.

01

The world becomes the interface

Augmented reality is bonuz's most exciting frontier for brands. Quests in the streets. Memberships activated by where you are. Tests already running across cities. The technology becomes invisible; the experience becomes physical.

02

AI that works for your brand

An MCP server for brands is being built. Easier setup, more interoperability, instant integrations with the AI tools your team already uses. The brain layer of bonuz, getting smarter.

03

Same login, every screen, every device

One bonuz identity across every app, every web page, every venue, every device. Hard to lose. Travels with the customer. Already in production across our consumer products and our SDK partners.

04

A bigger ambition

We built bonuz so people, brands, and communities can keep what they earn, together. The longer ambition is to use this to lift local economies, to make it materially easier for any city, any market, any corridor to grow.

Trust, and where to look next

Audited, backed, covered.

The third-party paper trail behind bonuz. Every logo is a real relationship; every link goes deeper than this catalog can.

Audits & security

Investors & ecosystem

Google Cloud
NEAR
Cypher Capital
Crypto Oasis

In the press

Cointelegraph
NewsBTC
The Paypers
Arabian Business
Inventiva

Incorporated inDMCCDubai. The UAE's largest free zone.

Dubai Marina at golden hour with a phone held up showing an augmented-reality layer of glowing reward markers over the real city, the bonuz AR future.

A Dubai story

Why bonuz was built here, and built for here.

Matthias Mende has lived in Dubai for 19 years. bonuz wasn't built abstractly. It was built by someone who watched the city become what it is, and bet it would keep going.

Dubai's brand-economy is one of the densest in the world: one of the highest restaurant densities anywhere, every imaginable tier of hospitality, retail concepts that rotate monthly, professional events year-round, communities that span 200 nationalities. And almost every operator in that economy faces the same handful of problems: losing customers to the next venue, paper punch cards, email lists they don't own, no easy way to recognize a loyal regular when they walk in.

bonuz was built to fix those problems for those operators, in their language, on their phones. The choice to build it as a wallet isn't an aesthetic. It's the only structure that lets a customer's loyalty survive a venue closing, a staff change, a database migration, or a ten-year gap. It's how customers keep what they earn.

The choice to build it in Dubai isn't an accident. bonuz Technology DMCC is incorporated in the DMCC, the UAE's largest free zone and a global magnet for the kind of brands this catalog is built for. The city helped shape the company; the company is built to help the city's brand-economy grow.

The ambition behind all of this is simple: more prosperity for the people who run real businesses, and more delight for the customers who walk through their doors.

Get started today

Self-onboard at app.bonuz.market.

Set up loyalty, vouchers, quests, and memberships yourself in minutes. No call required.

app.bonuz.market

Questions? Write to concierge@bonuz.market.

Edition One, July 2026

Set in Manrope and Urbanist

Investor relations: ir@bonuz.market

The FutureUpgrade Guide

Contents

Why now? Why the Human Layer.

The work most software ignores.

Customers drift to whichever venue is loudest this month.

Paper punch cards get lost or forgotten.

Email lists you don't own die when the platform changes.

Campaigns need a marketing team you don't have.

Your best regulars walk in unrecognized.

One dashboard. All five, handled.

Four pieces.One pass.

From the customer's side.

From the operator's side.

Every capability, every industry, in one page

Hospitality & Property

Lifestyle, Care & Learning

Digital Upgrade

For your customer

For your business

bonuz: Lifestyle Wallet

bonuz Events

bonuz ID

Brand / Partner Dashboard

Habibi Pass

Build on bonuz

What's coming next

The world becomes the interface

AI that works for your brand

Same login, every screen, every device

A bigger ambition

Audits & security

Investors & ecosystem

In the press

Self-onboard at app.bonuz.market.

The Future
Upgrade Guide

Four pieces.
One pass.