Meta has started showing 3D movies inside the Quest TV app, and dataminers say the titles may soon become part of the Horizon+ subscription. This matters because it signals Meta's shift toward treating VR headsets as mainstream media devices ahead of its 2027 smart glasses launch.
What actually happened
At Meta Connect 2026 in September, Meta unveiled Meta VR Glasses and said Quest owners in the US would be able to rent or buy "hundreds" of movies by late 2026, expanding to "thousands" internationally by the glasses' 2027 launch, according to UploadVR. Quest 3 and 3S owners have now spotted a limited selection of 3D movies in the TV app, mostly Disney-owned titles that can be bought through the Meta Horizon Store without an active Disney+ subscription. Dataminer Nori and user Nikita found a hidden TV app page suggesting 3D movies could join Horizon+, Meta's $8/month (USD) or $60/year (USD) VR subscription, possibly under a new name, Meta VR+. Horizon+ already bundles about 100 games and, as of February 2026, had passed 1 million active subscribers in 2025.
How we got here
Meta has been separating Horizon Worlds branding from the Quest platform since earlier this year, and the TV app changes fit that pattern. Disney+ on Quest is also getting an overhaul this month, adding a spatial UI, 3D media support, and immersive environments already found in the visionOS version of the app. At GDC in March, Meta Director of Games Chris Pruett said the company expects "more Mainstream Adults to enter VR through media consumption first, then discover games once they are in-headset" over the next few years, describing them as people who play seated without controllers.
Why this matters for you
For Horizon+ subscribers, this could mean more value at the same price, bundling movies alongside the existing 100-title games catalog and the Xbox cloud gaming hours added in July. For casual Quest owners, the Disney-heavy 3D catalog offers a reason to open the TV app without paying for Disney+ separately. For Meta, leaning into media could widen the funnel ahead of Meta VR Glasses in 2027, aiming to attract adults who buy headsets for movies first and games later. For developers, continued spatial SDK work around NBA and Disney+ apps hints at where Meta expects engagement to grow next.
The bigger question
Will treating VR headsets primarily as media players actually convert casual movie watchers into long-term VR users, or will games remain the real reason people keep wearing a headset? Meta is betting that content, not controllers, pulls mainstream adults into VR first. Whether that strategy builds lasting habits, or simply rents attention for a few movie nights, remains an open question for the industry heading into the smart glasses era.
What to watch
Watch for the Disney+ app overhaul on Quest later this month, the wider "thousands"-title movie catalog promised by late 2026, and any official confirmation of a Horizon+ to Meta VR+ rebrand. The real test arrives in 2027, when Meta VR Glasses ship and media features extend beyond the Quest headsets that bonuz.xyz tracks closely.
